Rewards Points

Our Reward Points Program means you can earn money to spend on future purchases at 

By creating an account with Wine Direct, you are automatically enrolled in the loyalty program, and will start earning points instantly.

  • Earn 1 point for every $1 spent, and then you can use those points to redeem money off vouchers for your future purchases.

Once signed in on the homepage app, you will see all your available points, and how to spend them!

(please note; you do have to be signed into this account when making purchases to accrue your reward points – only orders made online will accrue points)


Redeeming your Rewards Points

You redeem your Reward Points using the 'Loyalty Points' icon floating on the bottom right of the website (on some devices, it will appear as a wrapped present instead):

Clicking on the icon will bring up a bubble showing you your total accrued points, and show you where to find your rewards to claim:

If you have accumulated enough Reward Points, you will have the option of using these Reward Points to claim a discount code, which can be used at checkout in the discount code box, which will remove the corresponding amount in NZD$ from your purchase before payment. (If you don’t have enough points, it won’t allow you through to redeem - will show insufficient points):

When you’ve found a reward you’d like to cash in your points for, simply click to redeem the offer. 

Once you choose to 'Claim', this will give you a coupon code which you can then copy and add at the checkout in the Discount Code box for that amount off your purchase.

There is an FAQ section on the app that you can look through at any time if you’re a bit stuck, or you can call or email us for help at any time during office hours!

Managing your Reward Points

You can view and keep track of your Rewards through the Loyalty Points icon bubble.

From this pop up, you will be able to view:

  • your total Reward Points (and currency equivalent),
  • minimum needed to redeem,
  • a cumulative history of points acquired, redeemed and expired.

The history record will retain and display historical rates and currency for informational purposes.


  • Reward Points will not be attributed to En Primeur orders or monthly Wine Clubs. 

Exchange Rate

Each Reward Point represents NZD $0.025
For example; redeeming 40 Reward Points will provide you NZD $1 towards the price of your next purchase.